Indiblogger launches | Time for a little dance by both businesses and bloggers

The only blogging community I am active on is Indiblogger and I owe a lot to them. My whole blogging journey started with them --- from the first visitors to the first monetary profit --- Indiblogger gave me everything. It is always fun to see this community grow and embrace new ideas and innovations. With yet another step forward, the founders of Indiblogger have launched with an aim to bring businesses and influencers a lot closer. is a website which is built to make it extremely simple for a business to get their Press Releases published by top bloggers. The obvious first marketing move that every business and start ups do is spread a Press Release about their products and services. What do is simple – they connect the businesses to the people who posses good online influence and assists digital marketers with SEO, content marketing, generating awareness and gaining much needed conversations around the product; all of these within 72 hours.

The whole process is carried out by a self learning automated engine known as the ‘AITE’ or ‘Automated Influencer Targeting Engine’. It removes the cumbersome process associated with identifying and targeting appropriate influencers for the marketers. All a business has to do is upload their Press Release and the AITE proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

I as a blogger stand on the side of the influencers and I cannot appreciate the fact enough that is going to bring us a lot of opportunity. Renie Ravin, the Founder and CEO of IndiBlogger agree with me and he says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”

I also believe that will give great exposure to new start ups as they will be able to reach proper influencers for a budget as low as USD 150. There is also a free trial on offer and any business can write out a Press Release to try out its scope. There is no doubt the Indiblogger’s latest initiative is going to change up the blogging scene in this part of the world. And with plans to expand beyond Press Releases in the near future to introduce creative assignments, connect influencers with product launches --- things are only going to keep getting better. With the marketing process simplified and handled by the Automated Influencer Targeting Engine, it is time for a little dance by both businesses and bloggers.

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